A promotional campaign for Nepal tourism, this project focuses on bringing light to the beautiful mountain ranges and other natural elements the country has to offer. Targeting athletic men who love adventure, hiking, and pushing their limits, imagery focuses on miniscule individuals moving through large environments to properly show their grandeur. This focus can be seen in a number of different mediums, including an Instagram carousel, website banner ads, an airport screen ad, posters, etc.

The icon itself originates directly from the Nepali flag, which has been flipped on its side to transform into a mountain range presenting sharp points, referencing the arduous trekking that would encompass a visitor’s experience. ‘Reach New Heights’ is consistently used as a tagline to promote both the traveler’s intended growth in the hiking world and a callback to the impressive mountain peaks of the country.